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9. Forums & Newsgroups

No matter how off-beat your business is, there are newsgroups that cover it. Go to http://groups.google.com for Google's list. If you prefer Yahoo over Google go to http://groups.yahoo.com.

Getting the hang of newsgroups and forums can be a bit tricky but it is worth it in the end. If you start regularly contributing to the discussions, your fellow forum devotees will begin to regard you as an expert. You can set up your profile account to include your domain name. This encourages people to come see what your business is really all about. Yes, there it is again, extremely targeted traffic coming your way.

You will want to participate in the activities of the members in that forum. If they have questions you know the answers to, answer them. Become one of the people they look to for answers, then the business will start to flow toward you. This is a rather time consuming task, but if you have the time, it is highly recommended.

Just whatever you do, don't post a message in a forum like "go to my website for great deals". They treat that like spam, and this will cause much more harm than good for your website. Forum members have a remarkable influence on people in their target market area.


Proceed to Step 10 - Traditional Advertising

 

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