3. Opt-In Newsletters

Opt in newsletters are basically a service you offer on your website that lets people sign up to read about your valuable information. If you have knowledge about a topic that others could benefit from, you may do well with having a newsletter on your website. Use this technique with care. Spam has quickly become one of the touchiest topics on the web these days. However, if you are careful, newsletters are a great way to build a loyal audience, provided you have something to say that your readers want to hear.

The first step is to gather a list of email addresses...and not just any list either. You have to get permission from the email address owner. Let me say this loudly....we are talking first-hand permission here. You can do that by offering a newsletter sign up form on your site, by giving away monthly goodies or by petitioning door to door. It doesn't matter the technique just as long as you have true permission to send them your words of wisdom.

Once you have your list, schedule your email program so it is consistent and relevant to the needs and interests of your audience. The key here is to re-kindle in them a burning interest in your website offering. You can offer "Newsletter Specials", industry news, how-to advice etc.

If you do your job well, your reading audience will not only re-order they will become advocates. Devoted advocates spread the word to their friends, relatives and office chums. And it doesn't cost you a penny for all of this free advertising.

You can also make good money from your newsletter once you get a couple of thousand subscribers. You can insert paid advertising links in your articles that companies will pay up to $300 per newsletter, depending on the number of subscribers you have.
If you are not sure how to do all of this, we have a special newsletter program we can add to your website for you. It is only $125 and offers things such as text for a popup window, the scripts that handle signing up new subscribers, letting people unsubscribe at any time, lets you send email to your subscribers and more. Just send us an email and let us know you want a newsletter section built on to your website, and we will be happy to help you.

Proceed to Step 4 - Writing Articles

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