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2.
Pay Per Click Search Engines
These
Search Engines allow you to pay for your placement by bidding
on keywords. When a searcher puts your chosen keyword into the
search box the Engine pulls up a listing that includes your site
along with your fellow bidders'. If you have placed the highest
bid, you site will be listed as #1.
When
the searcher is compelled by your description to click on the
link to yours site, you pay the Search Engine the amount of your
bid. But you only pay if the searcher clicks through to your site.
The
biggest (or second biggest, depending on who you talk to) was
the first pay-per-click Engine, http://www.overture.com.
As is typical, many others followed the Overture model because
of its run away success. These include; Kandoodle.com, 7Search.com,
etc.
Oh
yes, I forgot the most worthy contender, Google.com.
Google has their own AdWords pay per click program. It operates
under different guidelines, but it is the same general idea. Google
Adwords is fairly self explanatory. You can learn how to use it
in more detail by going here: https://adwords.google.com/select/index.html
If
you learn to properly use these pay per click search engines,
it could mean thousands to your bottom line in just a couple weeks.
Use them incorrectly, and you're out some cash quickly. Lucky
for you, we will give you the inside scoop here.
Pay per click search engines are a great idea, although they can
get quite expensive if you aren't careful. The main benefit of
using a PPC, is you are getting highly targeted visitors to your
website and you only pay when someone visits your site by clicking
on that link. You specify which keywords or phrases you want people
to me able to find your site by entering in the search box. That
way, you tell the search engine who you want to come to your site.
Let's go back to the dating example. If you own a dating site,
you may enter keywords such as "find a date", "looking
for love", "dating", etc. You then specify how
much you are willing to pay for each visitor you get from that
link. I think overture's minimum is $0.10 a click right now. Google
Adwords is still at $0.05 per click minimum.
To find out what website's are paying for clicks, check out this
neat tool by overture: http://uv.bidtool.overture.com/d/search/tools/bidtool/
At the time of this writing, the term "casino" is now
bidded at $15.00 per click. You better be sure your website is
making enough money before trying to spend that kind of money
on 1 "potential" customer.
How do you know what keywords people use when searching for things?
Well the key here is to use keywords & phrases that other
advertisers don't use, that way you can buy those terms at cheaper
rates per click. Overture has this tool:
http://inventory.overture.com/d/searchinventory/suggestion/
that lets you enter a keyword, then see how many people searched
for that term last month. It is very handy to know what people
are actually searching for versus what you think they are.
Using the two tools above, you should be able to find keywords
that are being searched for, as well as find out how much people
are paying for those terms. All you have to do now is signup with
overture and google adwords and buy those keywords. We prefer
using google because it is a little easier to use and google is
the highest searched website in the world, so it just makes sense
for us. Our advice is to try them out for a couple weeks and see
how much you are spending and measure that against how much you
are making.
If you are spending $20 a week in clicks, and your site is making
$100 a week in sales, why would you ever stop? I will gladly give
someone $20 if they give me $100 in return, over and over. I would
probably start spending $200, because, all things being equal,
you should be able to make $1,000 a week, right?
Proceed
to Step 3 - Opt-In
Newsletters
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