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13.
Price Is Right
One of the most frequently asked questions I get
is "how much should I sell my product for?"
Pricing is really an interesting thing. What I
usually recommend is, start high. You can always drop the price
if you need, but it is tough to increase the price without looking
bad. Here is how I look at pricing products:
When I am looking to buy something, I spend quite
a bit of time researching products. Let's say I am looking for
information on how to buy a computer. I find 3 ebooks on the topic
which all seem about equivalent in content. One is $5.95, another
is $8.95 and the last one is $24.95.
Which one do you think is a better ebook?
I would most likely choose the one that is $24.95.
Why? Because I have been ripped off so many times by poorly written
information products, that I figure, if I spend a little extra,
it will be a better product. Does it always work out? No, but
that is how I think when I go to buy things.
Fortunately, I am not the only one who thinks that way! So if
you have a product you are selling for just $5.95, why not try
to sell it for $24.95 and see what happens. I think you will be
highly impressed with what you find. If you sold 100 widgets at
$5.95, you would have $595.00. If you sold just 80 at $24.95,
you would have pocketed $1,996.00! This one tip alone would have
made you an extra $1,401!!
Proceed
to Step 14 - Popup
Windows
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