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12.
Joint Ventures
What are joint ventures? Quite simply put, you
are using someone else's customer base, reputation or website
traffic to sell your product for you. This is a VERY powerful
marketing strategy. Lets say you have a website that sells an
ebook on "how to save money on college expenses". What
you could do now, is search on google for related websites, maybe
something like "college bookstores", "student loans",
"going to college", etc. Find high traffic, reputable
sites (see above tools such as Alexa and google toolbar), and
start communicating with them. Tell them about your product and
what a great addition it would be for their visitors/customers.
Tell them you will split your sales 50/50 with them for every
sale they generate (we recommend using clickbank because they
track it all for you).
Once you get 5-10 high traffic sites promoting
your product for you, you would be surprised how much money you
will make. Although they are making 50% of the sales price, you
are still making good money. I'd rather have 50% of $10,000 in
sales than 100% of $100.
You can have people send offers to their newsletters,
put banner ads on their site, or even better, have them write
an article and put it on their site, recommending what a wonderful
book you have written (and that they need to pick up a copy!).
Joint ventures can be some of the best profit
pulling marketing strategies you will use, but only if you team
up with the right people.
Proceed
to Step 13 - Price
is Right
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