12. Joint Ventures

What are joint ventures? Quite simply put, you are using someone else's customer base, reputation or website traffic to sell your product for you. This is a VERY powerful marketing strategy. Lets say you have a website that sells an ebook on "how to save money on college expenses". What you could do now, is search on google for related websites, maybe something like "college bookstores", "student loans", "going to college", etc. Find high traffic, reputable sites (see above tools such as Alexa and google toolbar), and start communicating with them. Tell them about your product and what a great addition it would be for their visitors/customers. Tell them you will split your sales 50/50 with them for every sale they generate (we recommend using clickbank because they track it all for you).

Once you get 5-10 high traffic sites promoting your product for you, you would be surprised how much money you will make. Although they are making 50% of the sales price, you are still making good money. I'd rather have 50% of $10,000 in sales than 100% of $100.

You can have people send offers to their newsletters, put banner ads on their site, or even better, have them write an article and put it on their site, recommending what a wonderful book you have written (and that they need to pick up a copy!).

Joint ventures can be some of the best profit pulling marketing strategies you will use, but only if you team up with the right people.

Proceed to Step 13 - Price is Right

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