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2. Pay Per Click Search Engines
These Search Engines allow you to pay for your placement
by bidding on keywords. When a searcher puts your chosen keyword into the search box the Engine pulls up a listing
that includes your site along with your fellow bidders'. If you have placed the highest bid, you site will be listed
as #1.
When the searcher is compelled by your description to
click on the link to yours site, you pay the Search Engine the amount of your bid. But you only pay if the searcher
clicks through to your site.
The biggest (or second biggest, depending on who you
talk to) was the first pay-per-click Engine, http://www.overture.com.
As is typical, many others followed the Overture model because of its run away success. These include; Kandoodle.com,
7Search.com, etc.
Oh yes, I forgot the most worthy contender, Google.com.
Google has their own AdWords pay per click program. It operates under different guidelines, but it is the same general
idea. Google Adwords is fairly self explanatory. You can learn how to use it in more detail by going here: https://adwords.google.com/select/index.html
If you learn to properly use these pay per click search
engines, it could mean thousands to your bottom line in just a couple weeks. Use them incorrectly, and you're out
some cash quickly. Lucky for you, we will give you the inside scoop here.
Pay per click search engines are a great idea, although they can get quite expensive if you aren't careful. The main
benefit of using a PPC, is you are getting highly targeted visitors to your website and you only pay when someone
visits your site by clicking on that link. You specify which keywords or phrases you want people to me able to find
your site by entering in the search box. That way, you tell the search engine who you want to come to your site.
Let's go back to the dating example. If you own a dating site, you may enter keywords such as "find a date",
"looking for love", "dating", etc. You then specify how much you are willing to pay for each visitor
you get from that link. I think overture's minimum is $0.10 a click right now. Google Adwords is still at $0.05 per
click minimum.
To find out what website's are paying for clicks, check out this neat tool by overture: http://uv.bidtool.overture.com/d/search/tools/bidtool/
At the time of this writing, the term "casino" is now bidded at $15.00 per click. You better be sure your
website is making enough money before trying to spend that kind of money on 1 "potential" customer.
How do you know what keywords people use when searching for things? Well the key here is to use keywords & phrases
that other advertisers don't use, that way you can buy those terms at cheaper rates per click. Overture has this tool:
http://inventory.overture.com/d/searchinventory/suggestion/
that lets you enter a keyword, then see how many people searched for that term last month. It is very handy to know
what people are actually searching for versus what you think they are.
Using the two tools above, you should be able to find keywords that are being searched for, as well as find out how
much people are paying for those terms. All you have to do now is signup with overture and google adwords and buy
those keywords. We prefer using google because it is a little easier to use and google is the highest searched website
in the world, so it just makes sense for us. Our advice is to try them out for a couple weeks and see how much you
are spending and measure that against how much you are making.
If you are spending $20 a week in clicks, and your site
is making $100 a week in sales, why would you ever stop? I will gladly give someone $20 if they give me $100 in return,
over and over. I would probably start spending $200, because, all things being equal, you should be able to make $1,000
a week, right?
Proceed to Step 3 - Opt-In
Newsletters
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